Google Shares 3 Key Tips for International Website SEO

October 15, 2024 at 6:20:05 PM

TL;DR Google's video on international website SEO highlights three main strategies: choosing the right international setup (local top-level domains, subdomains, or subdirectories), implementing hreflang tags correctly (valid language and country codes, reciprocal linking), and linking to language variations (visible links, user choice). A bonus tip advises focusing on quality over quantity, prioritizing relevant locales, and ensuring high-quality content.

Google Shares 3 Key Tips for International Website SEO

Google has released a video outlining essential strategies for optimizing international websites. Here are the main points:

  1. Choose the Right International Setup:

    • Use local top-level domains (e.g., .de, .fr)
    • Utilize subdomains or subdirectories
    • Consider pros and cons for each approach based on specific needs
  2. Implement Hreflang Correctly:

    • Use hreflang tags to help search engines understand language and country variations
    • Can be implemented via HTML tags, HTTP headers, or XML sitemaps
    • Key points:
      • Use valid language and country code combinations
      • Ensure all variations link to each other
      • Include self-referential links
  3. Link to Language Variations:

    • Provide visible links to different language or country versions
    • Allow users to choose their preferred version
    • Helps search engines discover all site variations

Bonus Tip:

  • Focus on quality over quantity in internationalization
  • Prioritize locales and countries that are truly relevant
  • Ensure high-quality, useful content for each language variation

Google emphasizes the importance of providing a great user experience across all language versions and recommends consulting their documentation for more detailed information on international SEO best practices.

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