Google has expanded its AI Overviews in Search, enhancing the way people connect to the web and find information. The updates include new features and an expansion to six new countries.
Google introduced AI Overviews in May to help users find information quickly and explore the web more deeply. Users are now asking longer questions and diving into complex subjects, leading to more opportunities for discovering content from various sources.
Connecting with the Web
AI Overviews are evolving to help users access diverse information sources. People are visiting a broader range of websites for complex queries, and these visits are of higher quality, with users spending more time on the sites they visit. New features include:
- Right-hand link display on desktop and mobile.
- Links within the text of AI Overviews to make it easier for users to visit relevant sites.
These updates are rolling out globally and are already showing positive results, driving higher traffic to publisher sites.
New Capabilities in Search Labs
Google is introducing new features in the "AI Overviews and more" experiment in Search Labs:
- Save AI Overviews: Users can save specific AI Overviews for future reference, making it easier to revisit helpful information and links.
- Simplify Language: Users can simplify the language of AI Overviews with a single tap, useful for those new to a topic.
These features are available for English queries in the U.S. for users enrolled in the experiment.
Expansion to New Countries
AI Overviews are now available in the United Kingdom, India, Japan, Indonesia, Mexico, and Brazil, with local language support. Extensive testing has shown that users prefer Search with AI Overviews, finding it more helpful, especially for complex topics.
