Summary

Google Confirms Links Are Not That Important. At a recent search marketing conference, Google's Gary Illyes revealed that the search engine giant has significantly reduced the importance of links in its algorithms. Historically, links were crucial for ranking websites, initially seen as votes of confidence and indicators of content relevance. However, as the internet evolved, Google found links to be less reliable due to widespread manipulation. This change is backed by the latest Google Search Core Update. Google now relies more on AI and natural language processing to assess web content quality.