Meta

Facebook deprecates 80 metrics in Page Insights API

June 18, 2024 at 4:26:08 AM

TL;DR As Facebook transitions from Classic Pages to the new Page experience, several Page Insights API metrics will be deprecated. Initially announced in December 2023 and implemented in March 2024, additional metrics will also be removed, as detailed in the changelog. The full deprecation of the Page Insights tab for classic Pages occurred on November 1, 2023. Developers have until September 16, 2024, to adapt to these changes to avoid disruptions.

Facebook deprecates 80 metrics in Page Insights API

As Facebook transitions from Classic Pages to the new Page experience, several Page Insights API metrics are being deprecated. Initially announced in December 2023, the first set of metrics was removed in March 2024. Additional metrics will also be removed, as detailed in the changelog. These changes are crucial for developers integrating with Facebook's platform.

Metrics Removal & Breaking Changes

Deprecation Date: November 1, 2023, marked the full deprecation of the Page Insights tab for classic Pages.
Reason for Deprecation: Metrics that are no longer relevant, useful, or industry-standard for the new Pages experience are being deprecated.
Notice Period: A 90-day notice has been provided, with the deprecations taking effect on September 16, 2024.
Impact: After deprecation, calling these metrics will result in an invalid metric error.
Action Required: Developers should review the list of deprecated metrics to ensure a smooth transition and avoid business disruptions.

According to Meta, these updates aim to enhance the quality of metrics for the new Pages experience and reduce any confusion or inconsistencies from deprecated metrics. For detailed information, developers are encouraged to visit the changelog.