TikTok is reportedly testing a new "People also search for" section, a move aimed at strengthening its search functionality. This development comes as the platform recognizes a growing trend of users turning to TikTok for search purposes instead of traditional search engines like Google.
The feature, which mirrors Google's search suggestions, is designed to enhance content discovery on TikTok. By providing related search terms, the platform could potentially keep users engaged longer within its ecosystem.
This strategic move by TikTok is supported by recent statistics: approximately 40% of young people now prefer using TikTok and Instagram for search rather than Google. As Gen Z increasingly turns to social media for information, TikTok's evolving search capabilities could further challenge the dominance of traditional search engines.
The introduction of the "People also search for" feature signals TikTok's ambition to become a comprehensive platform for entertainment, information, and discovery, adapting to the changing landscape of online information seeking among younger users.
