TikTok just removed a gamification feature in the EU after intervention by the bloc. The feature, known as 'Task & Reward' on the TikTok Lite app, allowed users to earn points for watching and liking videos.

However, the EU expressed concerns that it could negatively impact the mental health of young people. Facing potential penalties under EU regulations, TikTok acted quickly and voluntarily suspended the feature to address these concerns. This decision came shortly after the EU threatened to shut down the app during its investigation. This situation highlights the significant impact of regulatory pressure.