TikTok has partnered with Eventbrite to streamline event promotion and creation for its global community. This collaboration allows Eventbrite creators and TikTok users to add Eventbrite links directly to their TikTok videos, enabling the TikTok community to discover event details and purchase tickets without leaving the app.
Key Features and Benefits
- Seamless Event Promotion: TikTok users and event creators can add event links to their videos, making it easy for the community to explore event details and buy tickets directly from their For You Page.
- Faster Ticket Sales: Tickets can be purchased through an in-app browser on TikTok with just a few clicks.
- Promote Multiple Events: Users can add multiple event links to videos, with TikTok showing the most relevant event based on the user's location.
- Reach More Attendees: Any TikTok user can add event links to their videos, amplifying event promotion and reach across diverse audiences.
Benefits for Local and Independent Creators
- Increased Exposure: Even smaller events can gain significant exposure by adding Eventbrite links to TikTok videos.
- Community Building: The partnership fosters a thriving and inclusive community by bringing people together through unique live experiences.
Statements from Executives
- Ted Dworkin, Chief Product Officer at Eventbrite: Emphasized the ease of jumping into trending conversations and bringing online communities together in real life.
- Isaac Bess, Global Head of Distribution Partnerships, TikTok: Highlighted the shared goal of connecting communities and introducing real-world events to TikTok users.
Availability
The feature is available in all countries where both TikTok and Eventbrite services are offered. Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events).
