The TikTok Organic API has launched in open beta, offering a suite of five powerful API products aimed at assisting businesses, creators, and users in utilizing organic content for effective paid media strategies. This integration with third-party tools provides brands with insights, tailored recommendations, and moderation tools to enhance engagement and foster connections, ultimately driving growth in paid investments and increasing discoverability.
Key Features of TikTok Organic API
Accounts API (GA): Enables Business and Personal Account owners to publish videos, access detailed reporting and insights, and manage comments efficiently to boost engagement and performance.
Discovery API (Open Beta): Offers insights into trending hashtags, sounds from the Commercial Music Library, and keyword search data to refine content strategy and enhance visibility.
Mentions API (Open Beta): Allows monitoring of TikTok account mentions in video captions, comments, and replies through @mentions, hashtags, or keywords, helping brands stay engaged with their audience.
TikTok One (TTO) API (Open Beta): Facilitates the discovery of top creators and collaboration on Branded Content videos, streamlining brand partnerships and content reach while managing TTO campaigns effectively.
Spark Ads Recommendation API (Open Beta): Provides targeted recommendations for promoting organic videos as Spark Ads, transforming content into successful paid campaigns.
Users are encouraged to explore resources and integrate these APIs to enhance their TikTok strategy.
