TikTok has introduced new features to help creators raise donations for organizations they care about. These features allow creators to personalize their fundraisers with custom names, goal amounts, cover photos, and personal stories. Shareable stickers are generated for each fundraiser, which can be shared across TikTok videos, posts, and LIVEs to help reach fundraising goals faster.
Enhanced Donation Features
- Personalization: Creators can customize fundraisers with names, goals, cover photos, and personal stories.
- Shareable Stickers: Stickers can be shared across TikTok to collect donations and increase visibility.
- Goodstack Partnership: Creators can choose organizations from Goodstack's validated database of nonprofit partners.
Creators Inspiring Change
TikTok aims to empower creators to drive social change by providing tools to rally support and raise awareness. Here are some examples of creators using TikTok's Donation feature:
Deidre Kelly (@the_mrskelly)
- Background: 6th grade math teacher and content creator.
- Cause: Supports Black Girls Code to empower young girls of color in tech.
- Impact: Uses TikTok to engage a diverse audience and raise funds.
JT Laybourne (@jt_laybourne)
- Background: Positivity advocate known for the "Just Think" movement.
- Cause: Fundraises for the American Heart Association.
- Impact: Raised over $1 million, leveraging personal stories to inspire donations.
TikTok's #GivingSzn encourages the community to support meaningful causes through the Donation feature. This initiative aims to connect users with organizations and issues that matter most, fostering a spirit of generosity and goodwill.
