March 04, 2024 at 3:32:33 PM
The Gartner Hype Cycle helps marketers identify relevant digital innovations. The latest cycle introduces the Digital Twin of a Customer (DToC), a virtual model predicting customer behavior. It also highlights Multichannel Marketing Hubs as core technology. However, AI for marketing is in the 'trough of disillusionment', showing a lack of adoption enthusiasm. The cycle also indicates fewer new innovations, suggesting tool maturity.
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