March 12, 2024 at 12:01:35 PM
Microsoft Advertising has introduced a generative AI-powered tool, Insights Navigator, to enhance its operations. The tool provides real-time performance updates and actionable data to advertisers, helping them optimize their ad strategies. Insights Navigator also offers insights into online behavior trends and top consumer queries. The company sees generative AI as the future, with plans to extend the tool's capabilities into 'smart narratives'.
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