Press Gazette | Swipe Insight

Meta's Shift Causes 50% Drop in Publisher Referrals from Facebook

1 years ago

Facebook referrals to news sites have dropped 50% in a year, marking a continued decline for publishers as Meta moves away from news. Chartbeat and Similarweb data show a 58% plunge in Facebook traffic to 792 news sites over six years. Google's algorithm changes have also reduced traffic. UK's largest news publisher, Reach, saw a 33% page view drop in Q1 2024. Smaller publishers face the brunt, with Facebook referrals at just 2% of 2018 levels.

Axel Springer CEO Mathias Dopfner: Why he did deal with OpenAI

1 years ago

OpenAI

During the INMA World News Media Congress, Mathias Dopfner, CEO of Axel Springer, defended his partnership with OpenAI. Their partnership focuses on content delivery and remuneration for stories, rather than data delivery for training. Dopfner emphasized the potential of LLMs to enhance work efficiency and impact and urged publishers to adopt new technologies to future-proof their businesses. He also stressed the need for a new legal framework to protect intellectual property in the AI era.

Marketing Workflow Templates

Featured

Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!