Press Gazette | Swipe Insight

Meta's Shift Causes 50% Drop in Publisher Referrals from Facebook

10 months ago

Facebook referrals to news sites have dropped 50% in a year, marking a continued decline for publishers as Meta moves away from news. Chartbeat and Similarweb data show a 58% plunge in Facebook traffic to 792 news sites over six years. Google's algorithm changes have also reduced traffic. UK's largest news publisher, Reach, saw a 33% page view drop in Q1 2024. Smaller publishers face the brunt, with Facebook referrals at just 2% of 2018 levels.

Axel Springer CEO Mathias Dopfner: Why he did deal with OpenAI

10 months ago

OpenAI

During the INMA World News Media Congress, Mathias Dopfner, CEO of Axel Springer, defended his partnership with OpenAI. Their partnership focuses on content delivery and remuneration for stories, rather than data delivery for training. Dopfner emphasized the potential of LLMs to enhance work efficiency and impact and urged publishers to adopt new technologies to future-proof their businesses. He also stressed the need for a new legal framework to protect intellectual property in the AI era.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.