Neil Patel | Swipe Insight

SEO Knowledge Boosts Long-Term Traffic in Social Media

1 years ago

Analysis of 25,000 social posts across various platforms reveals 98% of them lose significant views and reach after 58 hours, with 73% of engagement happening in the first 24 hours. However, 2% of posts continue to gain traffic even after 30 days. The key difference is that these posts are on evergreen and popular topics, showing the advantage of SEO knowledge in social media marketing as it involves keyword research and creating evergreen content.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

New TikTok SEO feature you need to know about

1 years ago

TikTok SEO

"Creator Search Insights", is now available. Users can access it by typing "Creator Search Insights" in the search bar on their phones. Upon clicking the view button, they will be presented with a list of popular keywords and topics.

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Google's New Algorithm Update Aims to Reduce Unoriginal AI Content

1 years ago

SEO

Google's new algorithm update aims to surface high-quality, original content and eliminate low-quality, unoriginal content from search results, with an expected reduction of the latter by 40%. This change may make it harder for content created by AI, which often regurgitates existing information, to rank in search results. This trend is expected to continue into 2024, creating opportunities for marketers who produce unique, fresh content.