Analysis of 25,000 social posts across various platforms reveals 98% of them lose significant views and reach after 58 hours, with 73% of engagement happening in the first 24 hours. However, 2% of posts continue to gain traffic even after 30 days. The key difference is that these posts are on evergreen and popular topics, showing the advantage of SEO knowledge in social media marketing as it involves keyword research and creating evergreen content.
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"Creator Search Insights", is now available. Users can access it by typing "Creator Search Insights" in the search bar on their phones. Upon clicking the view button, they will be presented with a list of popular keywords and topics.
Google's new algorithm update aims to surface high-quality, original content and eliminate low-quality, unoriginal content from search results, with an expected reduction of the latter by 40%. This change may make it harder for content created by AI, which often regurgitates existing information, to rank in search results. This trend is expected to continue into 2024, creating opportunities for marketers who produce unique, fresh content.
