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Guide to Google Analytics 4 Trend Change Detection (2024)

8 months ago

Google Analytics 4's new feature, trend change detection, identifies long-term, significant data changes, differing from anomaly detection that spots sudden shifts. The tool is triggered when forecasted and original values differ, using a sequential algorithm for detection. It aids businesses in understanding the impact of their actions on data trends. The trend change detection card is found in the Insights & Recommendations section.

Guide to Microsoft Advertising Conversion Tracking via GTM

8 months ago

Microsoft Ads Google Tag Manager

The guide details setting up Microsoft Advertising conversion tracking via Google Tag Manager (GTM). It involves creating a Microsoft Ads account, locating the Universal Event Tracking (UET) Tag ID, and installing it across all pages. A Custom Event Tag is created for monitoring conversions. The setup's effectiveness can be verified with GTM's preview mode or the UET Tag Helper. The guide emphasizes the importance of conversion tracking in assessing ad success.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Guide to Ninja Forms Tracking with Google Analytics 4 and GTM

9 months ago

Google Analytics Tracking +1 more

The article is a guide on tracking Ninja Forms submissions using Google Analytics 4 (GA4) and Google Tag Manager (GTM). It covers GA4's automatic form tracking and a more reliable method using GTM. It explains how to install and use Ninja Forms, a popular contact form builder for WordPress. It details creating a custom HTML tag and trigger, sending a GA4 Ninja Form submission event, and testing the form.