MeasureSchool | Swipe Insight

Guide to Google Analytics 4 Trend Change Detection (2024)

10 months ago

Google Analytics 4's new feature, trend change detection, identifies long-term, significant data changes, differing from anomaly detection that spots sudden shifts. The tool is triggered when forecasted and original values differ, using a sequential algorithm for detection. It aids businesses in understanding the impact of their actions on data trends. The trend change detection card is found in the Insights & Recommendations section.

Guide to Microsoft Advertising Conversion Tracking via GTM

10 months ago

Microsoft Ads Google Tag Manager

The guide details setting up Microsoft Advertising conversion tracking via Google Tag Manager (GTM). It involves creating a Microsoft Ads account, locating the Universal Event Tracking (UET) Tag ID, and installing it across all pages. A Custom Event Tag is created for monitoring conversions. The setup's effectiveness can be verified with GTM's preview mode or the UET Tag Helper. The guide emphasizes the importance of conversion tracking in assessing ad success.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Guide to Ninja Forms Tracking with Google Analytics 4 and GTM

10 months ago

Google Analytics Tracking +1 more

The article is a guide on tracking Ninja Forms submissions using Google Analytics 4 (GA4) and Google Tag Manager (GTM). It covers GA4's automatic form tracking and a more reliable method using GTM. It explains how to install and use Ninja Forms, a popular contact form builder for WordPress. It details creating a custom HTML tag and trigger, sending a GA4 Ninja Form submission event, and testing the form.