Polymarket, a prediction marketplace, has partnered with AI-powered search engine Perplexity to display news summaries related to real-world events. When users click on an event on Polymarket, they will see a summary of news based on Perplexity's search results, along with a search box for further questions. Additionally, Polymarket will create a column using Perplexity Pages feature, which will be displayed on Perplexity’s Discover page.
Perplexity will use data from Polymarket, such as election trends, to generate visuals using another AI platform, Tako. This partnership follows a similar collaboration between Polymarket and Substack, where prediction data was embedded in posts.
For Perplexity, Polymarket will be an API customer, generating revenue from API calls made by users. Although Perplexity primarily targets consumers and knowledge workers, its API usage is growing, with over 25,000 developers utilizing it. The API is seen as a means to grow the brand rather than an end goal.
Perplexity has faced criticism for plagiarizing and ignoring "robots.txt" instructions but has since promised to display citations prominently and partnered with media outlets through an ad revenue-sharing program. The company, backed by investors like NEA, IVP, Sequoia, and Jeff Bezos, last raised $63 million at a $1 billion valuation and is looking to raise $250 million at a valuation between $2.5 billion and $3 billion.
