Meta's AI-Powered Ad Tool Doubles Revenue, Hits $35.6B in Q1

April 27, 2024 at 2:44:00 PM

Meta's AI-Powered Ad Tool Doubles Revenue, Hits $35.6B in Q1

Summary

Meta's revenue jumped by 27% in the first quarter of 2024, reaching $36.5 billion, largely due to its AI-powered Advantage+ Shopping Campaigns, which doubled their revenue from last year. Despite these strong earnings, Meta's stock price dropped by 15% because of heavy spending on AI. Meta lost $200 billion in value after Mark Zuckerberg explained that this investment will take time to pay off. What do you think—how will these investments shape Meta's future?

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