LinkedIn has expanded its sponsored newsletters capabilities, allowing companies to amplify newsletters from creators via Thought Leader Ads. This feature is similar to Meta Partnership Ads and TikTok Spark Ads, enabling brands to boost creator content with permission. Creators can also boost their own newsletter content as ads, enhancing creator-brand partnerships on LinkedIn.
Key Updates
- Thought Leader Ads: Companies can now amplify newsletters from creators, similar to Meta and TikTok's ad formats.
- Creator Boosting: Creators can boost their own newsletters as ads.
- Brand Flexibility: Brands can sponsor newsletters to ensure content reaches the right audience, even if the creator lacks organic reach.
Benefits
- Extended Reach: Sponsored newsletters help brands attract more readers and subscribers, driving meaningful engagement.
- Increased Engagement: LinkedIn has seen a 59% increase in newsletter publications and a 47% rise in engagement over the past year.
How It Works
- Sponsoring Company or Personal Content: Use Campaign Manager to promote newsletter articles from your content library or organization’s Page Admin view.
- Sponsoring Other Member’s Content: Sponsor newsletter articles shared by any LinkedIn member through Thought Leader Ads, pending member approval.
Sponsored newsletters are available globally. For more details, refer to LinkedIn's Help Center article on sponsoring newsletter articles.
