Google has launched a new subscription plan called Google AI Ultra, priced at $249.99/month (with a 50% discount for the first three months for new users), currently available in the U.S. and soon expanding to other countries. This plan offers the highest usage limits and access to Google's most advanced AI models and premium features, targeting filmmakers, developers, creative professionals, and users who demand top-tier AI capabilities.
Key Features of Google AI Ultra
Gemini App: Access the best version with the highest usage limits, including Deep Research, advanced video generation with Veo 2, and early access to Veo 3. It supports coding, academic research, and complex creative projects. Soon, Ultra subscribers will get Deep Think in 2.5 Pro, an enhanced reasoning mode.
Flow: An AI filmmaking tool designed for Google DeepMind’s advanced models (Veo, Imagen, Gemini). Ultra unlocks the highest limits, including 1080p video generation, advanced camera controls, and early access to Veo 3.
Whisk: Enables quick exploration and visualization of ideas using text and image prompts. Ultra offers the highest limits for Whisk Animate, which creates vivid eight-second videos with Veo 2.
NotebookLM: Provides the highest usage limits and enhanced model capabilities for studying, teaching, or project work, available later this year.
Gemini Integration: Available in Gmail, Docs, Vids, and other Google apps to simplify everyday tasks.
Gemini in Chrome: Early access to Gemini within the Chrome browser, helping users understand complex information and complete web tasks using page context.
Project Mariner: An agentic research prototype that manages up to 10 tasks simultaneously, including research, bookings, and purchases from one dashboard.
YouTube Premium: Included with ad-free, offline, and background playback for YouTube and YouTube Music.
30 TB Storage: Large storage capacity across Google Photos, Drive, and Gmail to secure files and creations.
Improvements to Google AI Pro Plan
The existing Google AI Pro plan, now renamed from AI Premium, gains new benefits at no extra cost:
- Access to AI filmmaking capabilities in Flow with Veo 2.
- Early access to Gemini in Chrome.
These upgrades are initially available in the U.S., with plans to expand to more countries. Additionally, free access to Google AI Pro is extended for a school year to university students in Japan, Brazil, Indonesia, the U.K., and the U.S.
Summary Table (Google AI Pro vs. Google AI Ultra)
Google AI Ultra is positioned as a VIP pass to Google AI’s most powerful tools, designed for users needing extensive AI capabilities and premium features.
