TheTool offers a comprehensive set of features for App Store Optimization (ASO) including:

• Worldwide Tracking
• Keyword Rankings
• Top Charts Tracking
• Downloads Data
• User Ratings
• Conversion Rate
• Dashboard
• Competitors Tracking
• Keyword Research
• Keyword Suggestions
• Optimization Tools
• Team Members
• App Timeline
• Email Alerts
• CSV Export

These features are designed to help developers and marketers optimize their apps and games for better visibility and increased downloads.

TheTool helps in reducing eCPI (effective Cost Per Install) and UA (User Acquisition) costs by providing all the necessary metrics to optimize ad spend in one place. By integrating AppsFlyer or Adjust, you can track both organic and non-organic installs and measure the organic uplift. This data helps in optimizing the costs of paid marketing campaigns and reducing eCPI.

The ASO Score is a feature of TheTool that acts as an App Store Optimization grader. It analyzes your app and provides tips and recommendations to maximize its visibility in the Apple App Store and Google Play Store. The ASO Score helps improve the Conversion Rate, leading to more downloads. You can also get a personalized report with deeper analysis and recommendations.

TheTool assists in managing app localizations by allowing you to track your performance worldwide through a separate dashboard. It provides a visual comparison of your KPIs across different countries, making it easy to identify areas for improvement. The ASO Score helps find solutions to improve each area, ensuring your app performs well globally.

TheTool API allows you to integrate ASO metrics into your internal business intelligence tools like Google Data Studio, Tableau, or any other platform. This integration helps you keep your app store keywords and other KPIs in your custom dashboards, enabling you to make better decisions faster.

TheTool helps in tracking competitors by allowing you to analyze their visibility and gain valuable insights for your App Store Optimization strategy. You can track competitors in terms of Search, Top Charts, and User Feedback. This constant analysis of data and its evolution against the competition helps you stay ahead in the market.

The Global ASO Report is designed to showcase your main App Store Optimization KPIs in comparison between different countries where your app is available. It allows you to monitor Keyword Rankings, Top Charts, User Ratings, Installs, Conversion Rate, and Revenues in 93 countries. This helps you focus on your most important markets and optimize your app's performance globally.

TheTool is a performance-based ASO tool because it provides data-driven actionable insights to help you optimize your iOS and Android apps and games. It covers every step of the App Store Optimization process, from keyword research to market analysis, store listing audit, data insights, and KPI tracking. This comprehensive approach helps you grow your mobile business by increasing downloads and revenue.