Tinuiti | Swipe Insight

How to Buy Ads on Netflix: Specs & Tactics for Marketers

1 years ago

Netflix introduced an ad-supported tier in November 2022 to attract budget-conscious viewers and tap into new revenue streams. Initially slow, it now has 40 million users. Advertisers can buy ads via Netflix Ads Manager, agencies, or ad tech partners. Ad types include pre-roll and mid-roll ads, with new formats like binge ads and QR code integration coming in 2024. Netflix offers extensive targeting options and unskippable ads.

Digital Ads Benchmark Report Q1 2024 from Tinuiti

1 years ago

Google Ads Amazon DSP +1 more

The Q1 2024 Digital Ads Benchmark Report reveals key digital marketing trends. The year has started strong for advertising across various platforms. The report discusses the rise of streaming video advertising, the increased Amazon DSP spend on TV devices in Q1, and the broad adoption of AI-powered campaigns like Google Performance Max and Meta Advantage+ shopping campaigns.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.