Tinuiti | Swipe Insight

How to Buy Ads on Netflix: Specs & Tactics for Marketers

11 months ago

Netflix introduced an ad-supported tier in November 2022 to attract budget-conscious viewers and tap into new revenue streams. Initially slow, it now has 40 million users. Advertisers can buy ads via Netflix Ads Manager, agencies, or ad tech partners. Ad types include pre-roll and mid-roll ads, with new formats like binge ads and QR code integration coming in 2024. Netflix offers extensive targeting options and unskippable ads.

Marketing Workflows Powered by AI

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Digital Ads Benchmark Report Q1 2024 from Tinuiti

12 months ago

Google Ads Amazon DSP +1 more

The Q1 2024 Digital Ads Benchmark Report reveals key digital marketing trends. The year has started strong for advertising across various platforms. The report discusses the rise of streaming video advertising, the increased Amazon DSP spend on TV devices in Q1, and the broad adoption of AI-powered campaigns like Google Performance Max and Meta Advantage+ shopping campaigns.