Netflix introduced an ad-supported tier in November 2022 to attract budget-conscious viewers and tap into new revenue streams. Initially slow, it now has 40 million users. Advertisers can buy ads via Netflix Ads Manager, agencies, or ad tech partners. Ad types include pre-roll and mid-roll ads, with new formats like binge ads and QR code integration coming in 2024. Netflix offers extensive targeting options and unskippable ads.
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The Q1 2024 Digital Ads Benchmark Report reveals key digital marketing trends. The year has started strong for advertising across various platforms. The report discusses the rise of streaming video advertising, the increased Amazon DSP spend on TV devices in Q1, and the broad adoption of AI-powered campaigns like Google Performance Max and Meta Advantage+ shopping campaigns.
