Steve Lamar

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GA4 Revives 'Saved Segments' as 'Comparisons' with Limited Functionality

GA4 Revives 'Saved Segments' as 'Comparisons' with Limited Functionality

1 years ago

New feature in GA4, now called Comparisons, previously known as Saved Segments, has been reintroduced. However, its functionality is limited. It only allows the creation of Comparisons similar to filters. It lacks regex matching, 'Exclude' option, and filtering based on event name. Despite these limitations, it's seen as a small victory as it simplifies running comparisons across reports.

GA4's Conversion/Key Event Report Missing, Recreate Now Using GA4Builder

GA4's Conversion/Key Event Report Missing, Recreate Now Using GA4Builder

1 years ago

The Conversions/Key Events report, which was previously available in the collections of GA4, has been removed. It's uncertain whether this was a deliberate change or an unintentional error. Nonetheless, it is still possible to reconstruct the report by utilizing GA4Builder with just a few simple steps.

 A neat way to filter data in Looker Studio

A neat way to filter data in Looker Studio

1 years ago

Instead of using a dropdown filter, add a table using the dimension you want to filter. The table display should be changed from vertical to horizontal orientation, aligning the dimension options in a row. Remove row numbers, pagination, table header color, and chart header, and the text size adjusted to 20px. Cross-filtering should be turned on. A reset option can be added by adding a button and selecting Report Actions > Reset Filters.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

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