Steve Lamar

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GA4 Revives 'Saved Segments' as 'Comparisons' with Limited Functionality

GA4 Revives 'Saved Segments' as 'Comparisons' with Limited Functionality

7 months ago

New feature in GA4, now called Comparisons, previously known as Saved Segments, has been reintroduced. However, its functionality is limited. It only allows the creation of Comparisons similar to filters. It lacks regex matching, 'Exclude' option, and filtering based on event name. Despite these limitations, it's seen as a small victory as it simplifies running comparisons across reports.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

GA4's Conversion/Key Event Report Missing, Recreate Now Using GA4Builder

GA4's Conversion/Key Event Report Missing, Recreate Now Using GA4Builder

7 months ago

The Conversions/Key Events report, which was previously available in the collections of GA4, has been removed. It's uncertain whether this was a deliberate change or an unintentional error. Nonetheless, it is still possible to reconstruct the report by utilizing GA4Builder with just a few simple steps.

 A neat way to filter data in Looker Studio

A neat way to filter data in Looker Studio

8 months ago

Instead of using a dropdown filter, add a table using the dimension you want to filter. The table display should be changed from vertical to horizontal orientation, aligning the dimension options in a row. Remove row numbers, pagination, table header color, and chart header, and the text size adjusted to 20px. Cross-filtering should be turned on. A reset option can be added by adding a button and selecting Report Actions > Reset Filters.