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New Research Analyzes 332 Million Queries to Reveal Insights on Google Search Usage
2 months ago
SparkToro analyzed 332 million Google queries over 21 months. Google holds over 90% of the global search market and sends more than 60% of referring traffic to other sites. The study revealed 44% of searches are branded, 50% informational, 33% navigational, and 14.5% commercial. Entertainment topics dominate searches, while adult content is only 3.6%. The study highlights the importance of managing brand reputation on Google.