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ASO Experts Observe Potential Shift in Apple's Search Ads Popularity (SAP) Logic

1 years ago

ASO experts have noticed a change in Apple's Search Ads Popularity (SAP) metric, though not confirmed by Apple. Previously, ASO tools accessed SAP data for any keyword, but now Apple seems to provide app-relevant SAP data, assigning a default SAP value of 5 to irrelevant keywords. This shift could impact keyword research and optimization, prompting ASO professionals to reconsider their strategies.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.