ASO Experts Observe Potential Shift in Apple's Search Ads Popularity (SAP) Logic
6 months ago
ASO experts have noticed a change in Apple's Search Ads Popularity (SAP) metric, though not confirmed by Apple. Previously, ASO tools accessed SAP data for any keyword, but now Apple seems to provide app-relevant SAP data, assigning a default SAP value of 5 to irrelevant keywords. This shift could impact keyword research and optimization, prompting ASO professionals to reconsider their strategies.
