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ASO Experts Observe Potential Shift in Apple's Search Ads Popularity (SAP) Logic

1 years ago

ASO experts have noticed a change in Apple's Search Ads Popularity (SAP) metric, though not confirmed by Apple. Previously, ASO tools accessed SAP data for any keyword, but now Apple seems to provide app-relevant SAP data, assigning a default SAP value of 5 to irrelevant keywords. This shift could impact keyword research and optimization, prompting ASO professionals to reconsider their strategies.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.