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ASO Experts Observe Potential Shift in Apple's Search Ads Popularity (SAP) Logic

8 months ago

ASO experts have noticed a change in Apple's Search Ads Popularity (SAP) metric, though not confirmed by Apple. Previously, ASO tools accessed SAP data for any keyword, but now Apple seems to provide app-relevant SAP data, assigning a default SAP value of 5 to irrelevant keywords. This shift could impact keyword research and optimization, prompting ASO professionals to reconsider their strategies.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.