Kirk Williams

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Google Marketing Live: Rise in Conversational Searches Enhances Need for Exact Match

1 years ago

Google has noted an increase in more-word-searches due to conversational search, advocating for the protection of exact match terms and reducing restrictions on Low Search Volume (LSV) for better account efficiency. This change is particularly beneficial for Small and Medium-sized Businesses (SMBs) as it enables them to begin advertising on Google Ads with a minimal budget, focusing on specific terms before broadening their prospecting efforts.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.