Kirk Williams

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Google Marketing Live: Rise in Conversational Searches Enhances Need for Exact Match

1 years ago

Google has noted an increase in more-word-searches due to conversational search, advocating for the protection of exact match terms and reducing restrictions on Low Search Volume (LSV) for better account efficiency. This change is particularly beneficial for Small and Medium-sized Businesses (SMBs) as it enables them to begin advertising on Google Ads with a minimal budget, focusing on specific terms before broadening their prospecting efforts.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.