Google Marketing Live: Rise in Conversational Searches Enhances Need for Exact Match
9 months ago
Google has noted an increase in more-word-searches due to conversational search, advocating for the protection of exact match terms and reducing restrictions on Low Search Volume (LSV) for better account efficiency. This change is particularly beneficial for Small and Medium-sized Businesses (SMBs) as it enables them to begin advertising on Google Ads with a minimal budget, focusing on specific terms before broadening their prospecting efforts.
