Nicolas Villeneuve

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Google Marketing Live 2024: Gen AI, New Features, and Profit Optimization

9 months ago

Google Marketing Live 2024 emphasized Gen AI, with new features launching in the US first. 30 new AI integrations for campaign management were announced. Key features include Loyalty Promotion for user retention, Profit Optimization for profit margins, and Performance Max Assets Report for campaign optimization. Power Pair, promising a 27% conversion increase, and Demand Gen Campaigns, an AI-boosted feature, were also introduced.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.