Nicolas Villeneuve

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Google Marketing Live 2024: Gen AI, New Features, and Profit Optimization

1 years ago

Google Marketing Live 2024 emphasized Gen AI, with new features launching in the US first. 30 new AI integrations for campaign management were announced. Key features include Loyalty Promotion for user retention, Profit Optimization for profit margins, and Performance Max Assets Report for campaign optimization. Power Pair, promising a 27% conversion increase, and Demand Gen Campaigns, an AI-boosted feature, were also introduced.

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