Nicolas Villeneuve

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Google Marketing Live 2024: Gen AI, New Features, and Profit Optimization

1 years ago

Google Marketing Live 2024 emphasized Gen AI, with new features launching in the US first. 30 new AI integrations for campaign management were announced. Key features include Loyalty Promotion for user retention, Profit Optimization for profit margins, and Performance Max Assets Report for campaign optimization. Power Pair, promising a 27% conversion increase, and Demand Gen Campaigns, an AI-boosted feature, were also introduced.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.