Roku

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Roku Launches Roku Exchange to Democratize TV Streaming Advertising

1 years ago

Roku has launched Roku Exchange, a new advertising platform for TV streaming that connects ad inventory with advertiser demand, providing equal access to Roku Media for marketers. This platform leverages Roku's identity data and AI-driven optimization to maximize ad performance. It integrates with Magnite's supply-side platform and supports demand-side platforms like The Trade Desk and Google Display & Video 360, offering programmatic access and personalized ad campaigns.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.