Roku Launches Roku Exchange to Democratize TV Streaming Advertising
5 months ago
Roku has launched Roku Exchange, a new advertising platform for TV streaming that connects ad inventory with advertiser demand, providing equal access to Roku Media for marketers. This platform leverages Roku's identity data and AI-driven optimization to maximize ad performance. It integrates with Magnite's supply-side platform and supports demand-side platforms like The Trade Desk and Google Display & Video 360, offering programmatic access and personalized ad campaigns.
