Sky partners with Captify on search-based TV targeting
1 years ago
Sky Media, in partnership with Captify, has enhanced its Search Behaviour Targeting tool. The tool now offers advertisers access to 18 predefined audiences, over double the previous amount, based on online search behaviors. Categories for targeting include 'holidays,' 'home improvement,' and 'real estate.' The Ministry of Justice, an early user, saw a 170% increase in prompted ad recall.
