New Digital Age

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Sky partners with Captify on search-based TV targeting

1 years ago

Sky Media, in partnership with Captify, has enhanced its Search Behaviour Targeting tool. The tool now offers advertisers access to 18 predefined audiences, over double the previous amount, based on online search behaviors. Categories for targeting include 'holidays,' 'home improvement,' and 'real estate.' The Ministry of Justice, an early user, saw a 170% increase in prompted ad recall.

Google Ads, Run by an AI Agent

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.