Medium | Swipe Insight

How to Save 90% on BigQuery Storage Costs by Changing Default Configurations

11 months ago

Yerachmiel Feltzman, a senior Big Data Engineer at Tikal, reduced BigQuery storage costs by 90% for a client by changing a default configuration. BigQuery's time travel feature, enabled by default, can increase storage costs. Switching the storage billing model to physical bytes and reducing the time travel window to two days helped achieve these savings. Feltzman also discusses assessing cost savings and the necessity of time travel.

Pinterest: The Field Guide to Non-Engagement Signals

1 years ago

Pinterest, with UC Berkeley and the Integrity Institute, has created a 'Field Guide to Non-Engagement Signals'. It helps platforms balance user engagement with content quality. Non-Engagement Signals, from in-app surveys and content assessments, aid in aligning with user values and improving content ranking. The guide also discusses Generative AI for scaling content quality signals and user retention strategies.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.