Yerachmiel Feltzman, a senior Big Data Engineer at Tikal, reduced BigQuery storage costs by 90% for a client by changing a default configuration. BigQuery's time travel feature, enabled by default, can increase storage costs. Switching the storage billing model to physical bytes and reducing the time travel window to two days helped achieve these savings. Feltzman also discusses assessing cost savings and the necessity of time travel.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
Pinterest, with UC Berkeley and the Integrity Institute, has created a 'Field Guide to Non-Engagement Signals'. It helps platforms balance user engagement with content quality. Non-Engagement Signals, from in-app surveys and content assessments, aid in aligning with user values and improving content ranking. The guide also discusses Generative AI for scaling content quality signals and user retention strategies.
