SEO expert Mark Williams-Cook's LinkedIn post on canonical URLs and sitemaps prompted Google's John Mueller to clarify terminology. Williams-Cook explained canonical URLs, canonicalised URLs, self-referencing canonicals, and sitemap best practices. Mueller emphasized using "link tags" instead of "canonical tags" for accuracy, stressing the importance of precise language in SEO to avoid misconceptions and ensure correct implementation.
Reddit updated its `robots.txt` file on July 1, 2024, blocking Bing and other search engines from crawling the site, while allowing Google to continue. Microsoft confirmed Bing's compliance with this change. Reddit's spokesperson clarified that this move is unrelated to its partnership with Google but stems from failed agreements with other search engines. This raises questions about future impacts on traffic and smaller content producers.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.