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Amazon Ads launches Performance+ in the Amazon DSP

1 years ago

New Performance+ is a predictive campaign type launched by Amazon DSP. It merges Amazon signals, advertiser signals, machine learning, and automation to enhance performance. It optimizes campaign performance, targets audiences effectively, uses AI for campaign automation, and offers transparent reporting. It has attracted clients from various sectors, with 80% of advertisers achieving their target CPA goals, and an average CPA reduction of 73%.

Marketing Workflow Templates

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Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!