Mariona (Ona) Prat Vila

Browse by source sorted by latest

Amazon Ads launches Performance+ in the Amazon DSP

11 months ago

New Performance+ is a predictive campaign type launched by Amazon DSP. It merges Amazon signals, advertiser signals, machine learning, and automation to enhance performance. It optimizes campaign performance, targets audiences effectively, uses AI for campaign automation, and offers transparent reporting. It has attracted clients from various sectors, with 80% of advertisers achieving their target CPA goals, and an average CPA reduction of 73%.

Marketing Workflows Powered by AI

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.