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Amazon Ads launches Performance+ in the Amazon DSP

7 months ago

New Performance+ is a predictive campaign type launched by Amazon DSP. It merges Amazon signals, advertiser signals, machine learning, and automation to enhance performance. It optimizes campaign performance, targets audiences effectively, uses AI for campaign automation, and offers transparent reporting. It has attracted clients from various sectors, with 80% of advertisers achieving their target CPA goals, and an average CPA reduction of 73%.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.