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Jagadeesh J.

Jagadeesh J.

Open source LinkedIn

India

5 Swipes

About

Jagadeesh is an experienced growth marketer with over a decade of experience in expanding top consumer brands globally. He has hands-on expertise in markets including India, USA, Australia, UK, Malaysia, Singapore, Indonesia, Peru, Colombia, and the Middle East. He excels in managing business growth, customer acquisition, retention, digital marketing, strategic partnerships, and business planning. His views on LinkedIn are personal and do not reflect any organization.

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Why may Google Override User-Defined Canonicals for Duplicate Pages?

Why may Google Override User-Defined Canonicals for Duplicate Pages?

1 years ago

SEO

Google may consider a page duplicate and select its own canonical due to five reasons. These include region variants with similar content for different countries, device variants with mobile and desktop versions, protocol variants like HTTP and HTTPS versions, site functions in e-commerce sites where sorting and filtering results are seen as duplicates, and accidental variants where a demo site is left accessible to crawlers.

What is parallel tracking, and as a digital Marketer why is it important to know?

What is parallel tracking, and as a digital Marketer why is it important to know?

1 years ago

Tracking

Parallel tracking allows a user to land on an ad's landing page while click tracking happens simultaneously in the background. It's vital for digital marketers as it reduces the high click-to-visit dropoff rate, often up to 70% for non-search ads. This dropoff is usually due to traditional click-tracking that redirects users to a URL-tracking domain first. By improving user experience, parallel tracking can enhance campaign ROI.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Facebook Ads: Creatives Now the Strongest Targeting Lever, Outweighing Other Options

Facebook Ads: Creatives Now the Strongest Targeting Lever, Outweighing Other Options

1 years ago

Meta Ads

In Facebook ads, creatives serve as the strongest targeting tool. The communication type is more important than targeting and bid/budget optimization. Ads should cater to different stages: Unaware Ads for those unfamiliar with the brand/problem, Problem-aware Ads for those aware of their issues but not the solution/brand, Solution-Aware Ads for those aware of their problems and potential solutions, and Brand-Aware Ads for those waiting for the right offer.

A 100% increase in the budget in one go harmed the campaigns more often than scaling it.

A 100% increase in the budget in one go harmed the campaigns more often than scaling it.

1 years ago

Google Ads Meta Ads

Whenever you increase or decrease your budget, don't increase or decrease it by more than 20% in one go. Also when scaling a campaign, start with increasing the budget first before increasing the bids; And when scaling down the campaign, start with reducing the bids first and then reducing the budget. Both will improve the efficiency of the campaign.

Ensure Proper Definition of New User in Campaign Settings in Google Ads

Ensure Proper Definition of New User in Campaign Settings in Google Ads

1 years ago

Google Ads

While creating a campaign, if you are selecting "Optimize the campaign for acquiring new users" in your campaign settings, always Make sure your new user definition is properly defined at the account level.Also, you should note that this is taken as a single rather than a targeting option. Hence, by enabling it, the outcome won't guarantee the desired outcome.