Giovani has been passionate about computers since childhood, leading him to study Computer Science at USP. He developed a strong affinity for algorithms, programming languages, and computer networks. Giovani gained practical skills in leadership and teamwork through various projects. He started his career in Web Analytics at Raccoon Marketing Digital and is now a Senior Digital Analytics Analyst at Dasa, focusing on data collection architecture and agile methodologies.
The native integration of Typeform with tracking tools can be limiting for users who want to customize data collection. The article provides a workaround by hijacking the gtag() used by Typeform to trigger tags via GTM. This solution applies to both cases where Typeform is embedded or when users are directed to a Typeform link. The article also offers a guide on synchronizing data layer arrays used by GTM and GA, and setting up tags for tracking events.
A new custom GTM Server-Side variable template has been released that can stringify any input data, particularly useful for arrays and objects. Until now, there wasn't a variable capable of this specific task. The template is awaiting approval for the GTM Template Gallery. Users can download the template.tpl file and import it into their GTM Server-Side container as a custom template variable.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
The rogue referral issue impacts GA4 in single-page applications. Despite not creating a new session with a change in attribution, GA4 considers new attributions. This issue arises due to GA4's attribution dimensions with user, session, and event scopes. Changes in attribution during a session affect event-scoped dimensions in reports. GA4 uses the last-known attribution from a previous session for the current one, even if it differs from the session-scoped attribution.
Google has released a documentation page for GTM Server-Side, detailing 'Immutable Parameters' in the Event Data that should not be changed as it could impact Google tags functionality. Parameters like ip_override and user_agent, often desired to be modified for privacy, limit flexibility in the server-side container. Google is anticipated to enhance this documentation with more specific impacts of parameter changes.
