Daniel Foley Carter

United Kingdom

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About

With over two decades in the SEO industry, Daniel is an enterprise-level SEO consultant specializing in medium to large businesses globally. He focuses on non-linear SEO auditing, consultancy, and delivery, using big-data-driven approaches. Actively involved in business development, agency scaling, and SEO SaaS development, he aims to revolutionize SEO strategies. His portfolio includes clients like BNP Paribas, Lenovo, and Virgin, delivering tailored SEO solutions and advanced methodologies.

Achievements

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How to Detect if Google Ignores Your Canonicals Using Google Search Console Data

7 months ago

Screaming Frog Technical SEO

To ensure Google isn't serving canonical child URLs, crawl your site and export the data to Google Sheets. Export the last 16 months of search console data and run 'Search Analytics for Sheets'. Find your URL, request data, and add 'GSC Clicks' and 'GSC Impressions' to your canonicalised URL sheet. Use VLOOKUP to match data and filter URLs with GSC data. These URLs need attention to prevent cannibalisation and ensure the canonical parent is the lead URL. Repeat as needed.

SEO Tip: Avoid Child Canonicals for Healthier Website Indexing

7 months ago

SEO

Avoid configurations that allow URLS to canonicalise on your website. Canonicalising often occurs in parameter/filtering, pagination, and poor eCom configurations. Child canonicals can lead to cannibalisation and bleed link equity away from important pages. The principle of a canonical is to tell Google if one document relates to another to prevent duplicate content issues. Minimise canonicalisation for a healthier index.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.