Claudia Tomina | Swipe Insight

Google Introduces Bulk Management Feature for Special Hours in Business Profiles

2 months ago

Google has launched a bulk management feature for special hours in Google Business Profiles, aimed at multi-location businesses with 100 locations or fewer. This feature allows efficient management of special hours for holidays and closures across multiple locations. Owners can set hours for one location and copy them to others via mobile or desktop. The feature is limited to 100 locations, overrides existing hours, and duplicates all historical entries.

Google Business Profiles Introduces Menu Addition Feature for Restaurants

3 months ago

Google Business Profile

Google has updated its Google Business Profile platform, allowing restaurants to upload additional menu PDFs without replacing existing ones. This feature enables establishments to manage multiple menu types, such as main menus, catering options, and beverage lists, simultaneously. It particularly benefits small business owners by allowing them to showcase various menu options while preserving current offerings, enhancing flexibility in menu management.

Google's New AI Tool Lets Restaurants Create Detailed Menus from Photos

8 months ago

Local SEO

Google's new feature lets users create detailed menus from photos using AI. Accessible via the Edit Menu button on the Google Business Profile dashboard, it benefits restaurants and cafes for its ease and efficiency. The feature is experimental, region-specific, and requires agreeing to Google's Generative AI Terms of Service. It converts photos into detailed menus with item names, descriptions, and prices, enhancing customer discovery on Search and Maps.

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Menu Items & Popular Times may Affect Google Local Rankings

9 months ago

Local SEO

Claudia Tomina's report reveals that menu items and busy times on Google Maps influence Google's local rankings. Testing across businesses, she found that adding specific menu items improved rankings for related searches. Additionally, busier businesses during popular times ranked higher. Claudia shared her findings on her blog and social media, providing evidence for these new ranking factors.