Claudia Tomina | Swipe Insight

Google Business Profiles Introduces Menu Addition Feature for Restaurants

4 days ago

Google has updated its Google Business Profile platform, allowing restaurants to upload additional menu PDFs without replacing existing ones. This feature enables establishments to manage multiple menu types, such as main menus, catering options, and beverage lists, simultaneously. It particularly benefits small business owners by allowing them to showcase various menu options while preserving current offerings, enhancing flexibility in menu management.

Google's New AI Tool Lets Restaurants Create Detailed Menus from Photos

5 months ago

Local SEO

Google's new feature lets users create detailed menus from photos using AI. Accessible via the Edit Menu button on the Google Business Profile dashboard, it benefits restaurants and cafes for its ease and efficiency. The feature is experimental, region-specific, and requires agreeing to Google's Generative AI Terms of Service. It converts photos into detailed menus with item names, descriptions, and prices, enhancing customer discovery on Search and Maps.

Menu Items & Popular Times may Affect Google Local Rankings

6 months ago

Local SEO

Claudia Tomina's report reveals that menu items and busy times on Google Maps influence Google's local rankings. Testing across businesses, she found that adding specific menu items improved rankings for related searches. Additionally, busier businesses during popular times ranked higher. Claudia shared her findings on her blog and social media, providing evidence for these new ranking factors.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.