Microsoft Advertising introduces Microsoft Monetize, a strategic selling platform powered by Xandr. The platform provides an infrastructure for publishers to unlock the full value of their programmatic inventory with holistic inventory management controls and differentiated buyer demand.
Microsoft Monetize offers a global programmatic advertising marketplace, with demand sourced from over 500,000+ advertisers across Microsoft's strategic buying platforms and DSP integrations. Publishers can connect their inventory to advertisers across various formats and channels at scale.
The platform allows publishers to maximize yield while maintaining control over their inventory. It offers three ways to maximize yield:
- Native Assembly - Publishers see a 10% increase in spend when they enable their inventory for native demand. Monetize provides out-of-the-box renderers that match the publisher's content and simple tools for customization.
- Inventory curation - Microsoft Curate, powered by Xandr, allows data owners to create unique supply packages for buyers. Nearly 20% of the demand in the global marketplace comes through curation.
- Prebid Server Premium (PSP) - Provides access to an integrated header bidding tool with connections to 200+ Prebid Server demand partner adapters across display, native, and video formats.
Microsoft Monetize also introduces Monetize Insights, a publisher-facing reporting dashboard and analytics tool that provides a complete picture of a publisher's business. The tool offers insights into revenue performance and deeper understanding of bid rejections, enabling publishers to unlock revenue opportunities.
The platform transacts 6.7 billion impressions every single day globally and reaches unique and scaled premium demand from 80+ DSP integrations and more than 500,000 advertisers.
