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Google's New Open-Source MMM, Meridian, for Innovative Measurement

1 years ago

Google has launched Meridian, an open-source Marketing Mix Model (MMM). Meridian aims to provide innovative solutions to key measurement challenges and enable privacy-durable, advanced measurement, catering to the needs of marketers.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.