Ed Zitron

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The Man Who Killed Google Search

1 years ago

Google Search's decline is linked to decisions prioritizing growth over user experience. In 2019, a 'code yellow' was raised due to weak search revenue, leading to a push for more search queries. Prabhakar Raghavan, current head of Google Search, is criticized for this shift, while Ben Gomes, the former head, is lauded for user-centric design. The change has led to a decline in Google Search quality, with an increase in spammy, optimized content.

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