Ed Zitron

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The Man Who Killed Google Search

1 years ago

Google Search's decline is linked to decisions prioritizing growth over user experience. In 2019, a 'code yellow' was raised due to weak search revenue, leading to a push for more search queries. Prabhakar Raghavan, current head of Google Search, is criticized for this shift, while Ben Gomes, the former head, is lauded for user-centric design. The change has led to a decline in Google Search quality, with an increase in spammy, optimized content.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.