Ed Zitron

Browse by source sorted by latest

The Man Who Killed Google Search

1 years ago

Google Search's decline is linked to decisions prioritizing growth over user experience. In 2019, a 'code yellow' was raised due to weak search revenue, leading to a push for more search queries. Prabhakar Raghavan, current head of Google Search, is criticized for this shift, while Ben Gomes, the former head, is lauded for user-centric design. The change has led to a decline in Google Search quality, with an increase in spammy, optimized content.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.