Ed Zitron

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The Man Who Killed Google Search

1 years ago

Google Search's decline is linked to decisions prioritizing growth over user experience. In 2019, a 'code yellow' was raised due to weak search revenue, leading to a push for more search queries. Prabhakar Raghavan, current head of Google Search, is criticized for this shift, while Ben Gomes, the former head, is lauded for user-centric design. The change has led to a decline in Google Search quality, with an increase in spammy, optimized content.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.