TikTok denies reports of creating a US-only recommendation algorithm separate from its Chinese parent ByteDance's Douyin. Reuters claims the project started last year to show US lawmakers TikTok's independence from Beijing, but TikTok calls the report misleading and inaccurate. The alleged code-splitting aims to address political concerns but could take over a year. TikTok is also challenging a US law mandating its sale or ban.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.