Selina Naomi Patel

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Google Ads Enhances Keyword Planner with Automated Organization Capability

11 months ago

Google has introduced an automated feature in its Google Ads Keyword Planner to enhance keyword organization. This feature enables automatic categorization of new keywords into ad groups within the planner interface. Advertisers can opt-in to this functionality, which reduces the manual effort needed for keyword management. This update highlights Google's commitment to increasing automation in its Ads platform.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.