Scott Carruthers

Scott Carruthers

United Kingdom

4 Swipes

About

Scott has 10 years of experience in paid search management and leads a team of experts to ensure clients receive optimal campaign performance. He is passionate about uncovering strategies that differentiate PPC activities, leveraging business intelligence for account optimization. Scott thrives on the evolving nature of the paid search landscape and is dedicated to staying at the forefront of industry advancements.

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Google Now Pauses Low Activity Keywords, Making Account Management Easier

Google Now Pauses Low Activity Keywords, Making Account Management Easier

5 months ago

Google has started pausing Low Activity keywords, a move announced in February. This change won't im...

Google Introduces 'Business Identity Verified' Tags in Ads for Enhanced Trust

Google Introduces 'Business Identity Verified' Tags in Ads for Enhanced Trust

5 months ago

New Trust Signals in Ads. Google is now adding 'Business identity verified' tags in ad descriptions,...

Google Now Allows Multi-Format Ads for YouTube for Efficient Reach

Google Now Allows Multi-Format Ads for YouTube for Efficient Reach

6 months ago

Google now allows multiple formats for video ad creation on YouTube, aiming to provide more efficien...

Google's Performance Max Now Allows Ad Previews via External Link

Google's Performance Max Now Allows Ad Previews via External Link

6 months ago

Google now provides an External Preview Link for Performance Max ads. This feature allows previews o...

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