Switch from LinkedIn Leadgen to Direct Booking for Increased Demo Requests
11 months ago
Instead of LinkedIn's Leadgen form for demo requests, consider a direct link to the booking form. The Leadgen form has benefits but often needs follow-ups and leads may not respond. The direct link offers a similar user experience and leads to a simple page for time selection and form filling. This method has low friction and distraction. Don't solely rely on this campaign type; also focus on brand awareness and prospect education.
