Raoul Van Heerden

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Google Ads Beta Lets Advertisers Choose Video Types for Demand Gen Campaigns

1 years ago

Google Ads has introduced a beta feature for Demand Gen campaigns, allowing advertisers to select specific video types to prioritize in their creatives. The feature requires activation by a Google representative. Available video types include in-stream ads on YouTube, ads on YouTube Shorts, and in-feed ads on YouTube and Google Discover. This beta offers more control over creative elements and placement, enhancing customization options.

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