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12 months ago
Google's reliance on domain and brand authority has led to the dominance of established sites over unique, independent creators. Sites like Forbes, Money, and LinkedIn use the 'swarm technique' to dominate keyword rankings, often publishing mediocre content. This situation is seen as a significant long-term threat to Google, as it makes the search process feel less useful in various sectors.
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1 years ago
The prediction states AI/LLMs won't displace more than 10% of information-economy jobs or 5% of marketing jobs in five years. This is based on historical trends of technology creating more jobs, potential AI regulation due to copyright and energy issues, and AI content not surpassing human creators. Despite AI adoption, labor markets are growing, suggesting AI's impact is more like other tech tools than a job-eliminating force.
1 years ago
A significant amount of search traffic likely comes from branded queries, often wrongly attributed to PPC/performance ads or SEO. However, neither of these are responsible for driving navigational search visits. More plausible sources include content, email, PR, brand ads, and influencer campaigns. Google merely acts as a connector, like a 1940s phone operator, between the user and their destination.
