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Spotify Removes Price Floors for Megaphone Publishers, Introduces 'Direct-Only' Ad Option

1 years ago

Spotify's update to SPAN ends Megaphone publishers' ability to set price floors for podcast ad placements from July 1, 2024. Spotify expects this to benefit publishers due to increased ad space demand. A 'direct-only' ad source selection has been introduced for greater control, enabling publishers to fill ad placements with their campaigns. Megaphone, acquired by Spotify in 2020, is fully integrated into SPAN.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.