Spotify Removes Price Floors for Megaphone Publishers, Introduces 'Direct-Only' Ad Option
6 months ago
Spotify's update to SPAN ends Megaphone publishers' ability to set price floors for podcast ad placements from July 1, 2024. Spotify expects this to benefit publishers due to increased ad space demand. A 'direct-only' ad source selection has been introduced for greater control, enabling publishers to fill ad placements with their campaigns. Megaphone, acquired by Spotify in 2020, is fully integrated into SPAN.
