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Spotify Removes Price Floors for Megaphone Publishers, Introduces 'Direct-Only' Ad Option

1 years ago

Spotify's update to SPAN ends Megaphone publishers' ability to set price floors for podcast ad placements from July 1, 2024. Spotify expects this to benefit publishers due to increased ad space demand. A 'direct-only' ad source selection has been introduced for greater control, enabling publishers to fill ad placements with their campaigns. Megaphone, acquired by Spotify in 2020, is fully integrated into SPAN.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.