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Spotify Removes Price Floors for Megaphone Publishers, Introduces 'Direct-Only' Ad Option

Spotify Removes Price Floors for Megaphone Publishers, Introduces 'Direct-Only' Ad Option

1 years ago

Spotify's update to SPAN ends Megaphone publishers' ability to set price floors for podcast ad placements from July 1, 2024. Spotify expects this to benefit publishers due to increased ad space demand. A 'direct-only' ad source selection has been introduced for greater control, enabling publishers to fill ad placements with their campaigns. Megaphone, acquired by Spotify in 2020, is fully integrated into SPAN.

Google Ads Audit, Done Automatically

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.

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