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Amazon Ads' New Theme-Based Targeting Boosts Impressions and Lowers CPCs

2 years ago

In January, Amazon Ads launched theme based targeting for Sponsored Brands, differing from keyword targeting. Testing involves adding 'Keywords related to your landing pages' with a bid set at a third of the average CPC for the ad group. This has increased ad impressions, led to more orders for unused terms, boosted NTB%, and lowered CPCs. However, it requires extensive negatives work, redefining related terms, and dealing with poor matching.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.