Amazon Ads' New Theme-Based Targeting Boosts Impressions and Lowers CPCs
1 years ago
In January, Amazon Ads launched theme based targeting for Sponsored Brands, differing from keyword targeting. Testing involves adding 'Keywords related to your landing pages' with a bid set at a third of the average CPC for the ad group. This has increased ad impressions, led to more orders for unused terms, boosted NTB%, and lowered CPCs. However, it requires extensive negatives work, redefining related terms, and dealing with poor matching.
