Paul Harvey

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TikTok Shop Limits Affiliate Contacts Based on Sales, Impacting Brands and Agencies

1 years ago

TikTok Shop has limited the number of affiliates brands and agencies can contact based on their GMV. Only those with $1,500 in sales in the previous week can contact affiliates without limits. This change reduces spam and impacts response rates, favoring brands with strong in-house networks. New brands may struggle with launches. Solutions include building personal affiliate networks and direct outreach via email and TikTok DMs.

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