
TikTok Shop Limits Affiliate Contacts Based on Sales, Impacting Brands and Agencies
1 years ago
TikTok Shop has limited the number of affiliates brands and agencies can contact based on their GMV. Only those with $1,500 in sales in the previous week can contact affiliates without limits. This change reduces spam and impacts response rates, favoring brands with strong in-house networks. New brands may struggle with launches. Solutions include building personal affiliate networks and direct outreach via email and TikTok DMs.