TikTok Shop Limits Affiliate Contacts Based on Sales, Impacting Brands and Agencies
11 months ago
TikTok Shop has limited the number of affiliates brands and agencies can contact based on their GMV. Only those with $1,500 in sales in the previous week can contact affiliates without limits. This change reduces spam and impacts response rates, favoring brands with strong in-house networks. New brands may struggle with launches. Solutions include building personal affiliate networks and direct outreach via email and TikTok DMs.
