Paul Drägert

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Amazon DSP Finally Consolidates Line Item Types for Faster Ad Targeting

11 months ago

Amazon DSP has introduced Consolidated Line Item Types after a six-week delay. This update allows targeting all devices, including the Amazon app and browser, with a single line item, streamlining workflows. Video ads still require separate line items. Existing line items can be duplicated and converted into consolidated types, enhancing efficiency.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.