Paul Drägert

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Amazon DSP Finally Consolidates Line Item Types for Faster Ad Targeting

1 years ago

Amazon DSP has introduced Consolidated Line Item Types after a six-week delay. This update allows targeting all devices, including the Amazon app and browser, with a single line item, streamlining workflows. Video ads still require separate line items. Existing line items can be duplicated and converted into consolidated types, enhancing efficiency.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.