Paul Drägert

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Amazon DSP Finally Consolidates Line Item Types for Faster Ad Targeting

1 years ago

Amazon DSP has introduced Consolidated Line Item Types after a six-week delay. This update allows targeting all devices, including the Amazon app and browser, with a single line item, streamlining workflows. Video ads still require separate line items. Existing line items can be duplicated and converted into consolidated types, enhancing efficiency.

Upload Meta Ads in bulk via Google Sheets

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