Paul Drägert

Browse by source sorted by latest

Amazon DSP Finally Consolidates Line Item Types for Faster Ad Targeting

1 years ago

Amazon DSP has introduced Consolidated Line Item Types after a six-week delay. This update allows targeting all devices, including the Amazon app and browser, with a single line item, streamlining workflows. Video ads still require separate line items. Existing line items can be duplicated and converted into consolidated types, enhancing efficiency.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.