Paul Drägert

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Amazon DSP Finally Consolidates Line Item Types for Faster Ad Targeting

8 months ago

Amazon DSP has introduced Consolidated Line Item Types after a six-week delay. This update allows targeting all devices, including the Amazon app and browser, with a single line item, streamlining workflows. Video ads still require separate line items. Existing line items can be duplicated and converted into consolidated types, enhancing efficiency.

No-code Marketing Platform

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.