Otso Karvinen

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LinkedIn Rolling Out New 'Average Dwell Time' Metric to More Advertisers

1 years ago

LinkedIn's new ad engagement metric, 'Average Dwell Time,' measures the time users spend viewing an ad when at least 50% of its pixels are visible. It helps advertisers understand ad resonance and optimize creative decisions. The metric emphasizes compelling ad hooks, evaluates non-click-driven content, and complements existing metrics. Available in engagement columns, it aids in refining strategies and enhancing ad effectiveness.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.