Otso Karvinen

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LinkedIn Rolling Out New 'Average Dwell Time' Metric to More Advertisers

10 months ago

LinkedIn's new ad engagement metric, 'Average Dwell Time,' measures the time users spend viewing an ad when at least 50% of its pixels are visible. It helps advertisers understand ad resonance and optimize creative decisions. The metric emphasizes compelling ad hooks, evaluates non-click-driven content, and complements existing metrics. Available in engagement columns, it aids in refining strategies and enhancing ad effectiveness.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.