LinkedIn Rolling Out New 'Average Dwell Time' Metric to More Advertisers
11 months ago
LinkedIn's new ad engagement metric, 'Average Dwell Time,' measures the time users spend viewing an ad when at least 50% of its pixels are visible. It helps advertisers understand ad resonance and optimize creative decisions. The metric emphasizes compelling ad hooks, evaluates non-click-driven content, and complements existing metrics. Available in engagement columns, it aids in refining strategies and enhancing ad effectiveness.
