LinkedIn Rolling Out New 'Average Dwell Time' Metric to More Advertisers
4 months ago
LinkedIn's new ad engagement metric, 'Average Dwell Time,' measures the time users spend viewing an ad when at least 50% of its pixels are visible. It helps advertisers understand ad resonance and optimize creative decisions. The metric emphasizes compelling ad hooks, evaluates non-click-driven content, and complements existing metrics. Available in engagement columns, it aids in refining strategies and enhancing ad effectiveness.
