Otso Karvinen

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LinkedIn Rolling Out New 'Average Dwell Time' Metric to More Advertisers

11 months ago

LinkedIn's new ad engagement metric, 'Average Dwell Time,' measures the time users spend viewing an ad when at least 50% of its pixels are visible. It helps advertisers understand ad resonance and optimize creative decisions. The metric emphasizes compelling ad hooks, evaluates non-click-driven content, and complements existing metrics. Available in engagement columns, it aids in refining strategies and enhancing ad effectiveness.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.