Microsoft's AdTech Arm Xandr Accused of Breaching EU Privacy Regulations
5 months ago
Microsoft-owned adtech business Xandr faces a GDPR complaint in Italy, supported by privacy group noyb. Xandr is accused of transparency failings and data access rights breaches, allegedly denying all data access and deletion requests. The complaint could lead to fines up to 4% of Microsoft's global turnover. Xandr claims pseudonymous data exempts it from GDPR compliance, but noyb argues this is not credible.