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1 years ago
Microsoft-owned adtech business Xandr faces a GDPR complaint in Italy, supported by privacy group noyb. Xandr is accused of transparency failings and data access rights breaches, allegedly denying all data access and deletion requests. The complaint could lead to fines up to 4% of Microsoft's global turnover. Xandr claims pseudonymous data exempts it from GDPR compliance, but noyb argues this is not credible.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
1 years ago
There are concerns regarding the accuracy of personal data generated by OpenAI's ChatGPT, which has led to a complaint being filed by noyb (None of Your Business) to the Austrian DPA (Data Protection Authority). OpenAI has claimed that ensuring factual accuracy in large language models is still a research area. However, EU law mandates the accuracy of personal data, and individuals have the right to correct any false data. It has been found that chatbots can invent information up to 27% of the t...
1 years ago
The European Data Protection Board (EDPB) has prohibited Meta from using the "Pay or Okay" system, which charged users over €250 yearly for Instagram and Facebook if they didn't consent to personal data use. Meta must now offer users a clear yes/no option for personalised advertising. This decision is expected to ignite broader discussions on the "Pay or Okay" model's legality.
