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Microsoft's AdTech Arm Xandr Accused of Breaching EU Privacy Regulations

Microsoft's AdTech Arm Xandr Accused of Breaching EU Privacy Regulations

6 months ago

Microsoft-owned adtech business Xandr faces a GDPR complaint in Italy, supported by privacy group noyb. Xandr is accused of transparency failings and data access rights breaches, allegedly denying all data access and deletion requests. The complaint could lead to fines up to 4% of Microsoft's global turnover. Xandr claims pseudonymous data exempts it from GDPR compliance, but noyb argues this is not credible.

ChatGPT provides false information about people, and OpenAI can’t correct it

ChatGPT provides false information about people, and OpenAI can’t correct it

8 months ago

There are concerns regarding the accuracy of personal data generated by OpenAI's ChatGPT, which has led to a complaint being filed by noyb (None of Your Business) to the Austrian DPA (Data Protection Authority). OpenAI has claimed that ensuring factual accuracy in large language models is still a research area. However, EU law mandates the accuracy of personal data, and individuals have the right to correct any false data. It has been found that chatbots can invent information up to 27% of the t...

Statement on EDPB "Pay or Okay" Opinion

Statement on EDPB "Pay or Okay" Opinion

9 months ago

The European Data Protection Board (EDPB) has prohibited Meta from using the "Pay or Okay" system, which charged users over €250 yearly for Instagram and Facebook if they didn't consent to personal data use. Meta must now offer users a clear yes/no option for personalised advertising. This decision is expected to ignite broader discussions on the "Pay or Okay" model's legality.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.