Google's Sandbox Impact: Publishers Face 31% Lower Ad Prices Amid Cookieless Targeting
6 months ago
A recent experiment in Google Chrome shows prices are 31% lower with Google's new ad targeting (Sandbox) compared to behavioral targeting based on cookies. This is slightly better than cookieless ads without any targeting, which show a 34% drop. These are early results, as many are still testing Sandbox technologies. Other studies show a wide range of revenue losses from 4-52% when cookies disappear, with non-premium publishers suffering more.
