Nico Neumann

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Google's Sandbox Impact: Publishers Face 31% Lower Ad Prices Amid Cookieless Targeting

1 years ago

A recent experiment in Google Chrome shows prices are 31% lower with Google's new ad targeting (Sandbox) compared to behavioral targeting based on cookies. This is slightly better than cookieless ads without any targeting, which show a 34% drop. These are early results, as many are still testing Sandbox technologies. Other studies show a wide range of revenue losses from 4-52% when cookies disappear, with non-premium publishers suffering more.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.